Echarm Hotel sits in the centre of Guangzhou, just a 2-minute walk from Ximenkou metro station, with the Beijing Road pedestrian street, Renmin Park and Shamian Island all nearby.
Rooms are bright and spotlessly clean, the fittings look fresh and new, soundproofing is excellent with the windows closed, check-in is quick, and breakfast noodles get particular praise.
Who it suits: families and travellers who want a modern room two steps from the historic Beijing Road pedestrian street and Ximenkou metro.
A few honest caveats: you can't pull up right to the entrance by car, since the hotel sits under a flyover, the surroundings are noisy, and rooms are fairly small. Several serious reviews also mention staff pushing hard for good reviews, and rooms not quite matching the photos — worth double-checking the actual room size when booking.